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Persuasive Essay Writing

Persuasive Essay Examples

Cathy A.

Ace Your Next Essay With These Persuasive Essay Examples!

Published on: Jan 5, 2023

Last updated on: Nov 2, 2023

persuasive essay examples

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Are you starting to feel overwhelmed with that persuasive essay assignment?

Relax! We're here to help. 

In this post, we've collected some persuasive essay examples for you to study. By looking at these examples, you'll better understand how to craft your persuasive essay .

Plus, who knows? You might even find some inspiration for your next writing project. 

So let's get started!

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Persuasive Essay Examples for Students

We've compiled a selection of persuasive essay examples to provide you with a starting point. These examples will serve as practical guides to help you understand how to write persuasively and effectively structure your essays.

Check them out below:

How to Start a Persuasive Essay Examples PDF

Persuasive Essay Examples Middle School PDF

Persuasive Essay Examples High School PDF

Persuasive Essay Examples Grade 10 PDF

Persuasive Essay Examples University PDF

Higher English Persuasive Essay Examples PDF

Political Persuasive Essay Examples PDF

Persuasive Essay Examples About Life PDF

Persuasive Essay Examples About Global Warming PDF

Now that you've seen these examples, you're all set to start writing!

Let's now shift our focus to different formats of persuasive essays, offering you even more versatility in your writing journey.

Persuasive Essay Examples for Different Formats

Looking to get an idea of how a persuasive essay should look according to various formats?  We will provide some persuasive essay examples PDF to show you the ideal persuasive essay format.

Persuasive Essay Examples 5 Paragraph PDF

Persuasive Essay Examples 3 Paragraph PDF

Short Persuasive Essay Examples PDF

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6 Tips to Write a Compelling Persuasive Essay

By now, you are familiar with the basic persuasive essay requirements, structure, and format. So, here are six basic tips that can help you write a high-scoring persuasive essay:

1. Know Your Audience

Consider who will be reading your essay and what their preconceived notions or beliefs would be. This will enable you to tailor your persuasive essay accordingly to ensure that it has a maximum persuasive impact. 

2. Research Thoroughly

Strong persuasive essays are rooted in solid research. When researching for your essay topic, get as much information as possible to make a persuasive case.

3. Analyze Persuasive Essay Examples

Examining persuasive essay examples such as those provided in this blog can help you better understand the persuasive writing style and structure. Look for persuasive essays written by others and use them as models to improve your writing.

4. Structure Your Persuasive Essay

When writing persuasive essays, it is important to have a logical structure that allows you to make your case in an organized manner and effectively support your thesis statement . 

Creating a persuasive essay outline before writing can help you structure your essay properly. Through a well-organized outline, proper transitions, and persuasive language, you can achieve a logical arrangement of arguments in your essay.

5. Support Your Argument

Make sure that any claims made in your persuasive essays are backed up through evidence . Be sure to include data, facts, and quotes that aim to convince the readers and support your point of view.

6. Know How To End Your Essay

Just as it's crucial to begin your persuasive essay on a high note, closing your essay effectively is equally important. Close strongly by summarizing the main points and encouraging readers to adopt a specific action.

Persuasive Essay Examples Topics

Selecting the right topic is an important aspect of crafting an effective persuasive essay. Your choice of topic defines the foundation of your argument and greatly influences your essay's overall impact.  

Here are some good examples of topics to get you started:

  • Should national healthcare be subsidized by the government?
  • Should college education be free for all students? 
  • Is it ethical to use animals in medical research? 
  • Should public schools incorporate prayer into daily activities? 
  • Should students be allowed to grade their teachers? 
  • Should drug testing for welfare recipients be mandatory? 
  • Should the voting age be lowered to 16? 
  • Should extreme sports be banned from public entertainment? 
  • Should recreational marijuana use be legalized? 
  • Is online education as effective as traditional learning?

Remember, the key is to be convincing by providing clear evidence and logically linking your points together. 

Check out some additional  persuasive essay topics  to get some inspiration to write your next essay.

So, there you have it. Ten persuasive essay examples and tips to help you write a successful paper. 

We hope these essays inspire you as you work on your writing.

And if you need a little extra help getting started or polishing off your masterpiece, our expert writing service  is here to assist. 

We offer help from expert writers who are sure to get the grades you deserve. Our persuasive essay writing service ensures that you always get the best essays. 

Frequently Asked Questions

What are some examples of persuasive essays.

Examples of persuasive essays include argumentative essays, opinion essays, and cause-and-effect essays that state a clear position and support it with relevant evidence. 

How can I make my persuasive essay more effective?

To make your persuasive essay more effective, you should include clear and concise arguments supported by evidence, provide logical explanations for why your position is valid, and address any opposing viewpoints.

How do I structure a persuasive essay?

A persuasive essay typically follows the standard 5-paragraph structure of an introduction, three body paragraphs, and a conclusion.

What are some common persuasive essay topics?

Common persuasive essay topics include gun control, global warming, animal rights, climate change, racial inequality, education reform, and health care reform. 

Additionally, current events and controversial topics can be effective persuasive essay topics.

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

  • What is the argument that I am trying to convince the reader to accept?
  • How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

  • What are some real world applications of this paper’s argument?
  • Why is what I am writing about important?
  • What are some of the questions that this paper’s argument raises?
  • What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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Teaching Students How to Write a Persuasive Paragraph

You overhear one of your students trying to convince their classmates to watch that latest cartoon series on television. Sound familiar? At an early age, kids encounter messages from the real world that attempt to persuade them to take action or make a decision (such as convincing their parents to buy them a cool new toy that they saw advertised on TV).

Students must be able to spot these persuasive arguments from outside sources. They should also know how to be effective at persuasive writing to share their opinions and convince others to take a particular action. A persuasive paragraph attempts to get readers to accept a point of view or the writer’s position on a topic. Teaching students in Grades 3 and up how to write a proper persuasive paragraph (consisting of their opinion and strong supporting sentences) puts them on the right track to being an effective communicator. Once they master writing a persuasive paragraph, they will be ready to conquer writing a compelling essay.

Persuasive Paragraph Examples

Persuasive paragraphs usually consist of a topic sentence, body sentences, and a closing sentence. The topic sentence includes the writer’s opinion, and the body sentences support that opinion. Finally, the closing sentence restates the writer’s opinion. Reading examples of persuasive writing can help students as they write their drafts.

Read below for a persuasive paragraph example (where the student writer gives reasons for attending a school event):

The Cass School summer carnival in January is a special event everyone should attend. First of all, there are activities for everyone. This year, one classroom had a fishpond for little kids. Another room painted a clown with a huge mouth on a board for a beanbag toss. Other rooms had shoe scrambles and relay races. Secondly, each room gives prizes like yo-yos, bug-eyed glasses, and light-up pens. Winning a prize always adds a little excitement to each activity. The best part is the clown contest. It is pretty funny to see how students become clowns using old clothes, face paint, wigs, big clunky shoes, and wild ties. Adults and kids laugh and laugh at the clowns. For a little summer fun in January, the Cass School carnival is worth a visit.

Steps to Writing a Persuasive Paragraph

By teaching kids persuasive writing, they understand how their writing can influence other people’s thoughts and actions. Start on a small scale by having them write a persuasive paragraph before moving to an essay. The act of preparing to write a persuasive paragraph teaches kids how to conduct research, fact check, and choose supporting sentences to reinforce their position in the piece. Prewriting is the first stage of the writing process that consists of research and idea formation.

Then, after prewriting comes writing the first draft. Have your students follow these steps to write a persuasive paragraph:

1. Select a Topic

Have them select the topic for their persuasive paragraph. Have them think of an event or activity they enjoy at school to promote. Alternatively, here’s a list of engaging topics to write about:

  • Video games should be taught in school.
  • There should be no school on Friday.
  • There should be a “Bring Your Pet to Class” day every month.
  • Spring (or summer, fall, or winter) is the best season.
  • No one should litter.

2. Write an Opinion Statement

Next, they must form their opinion (something they believe) about the topic of their choice. The next step is writing an opinion statement using the following formula:

3. Gather Reasons

Your students will need to give good reasons to support their opinion. For a short persuasive paragraph, three strong sentences will do. The following sentence starters should get them on the right track:

  • First of all...
  • Secondly...
  • The best part...

4. Write the First Draft

After prewriting comes writing the first draft. The first draft of your students’ paragraph should start with their persuasive topic sentence, which states their opinion about the paragraph’s subject. Their drafts should also include body sentences that give their reasons along with details and examples. Finally, the closing sentence can restate their opinion.

Have your students think about their audience (or the readers of their paragraph). They will most likely be writing to persuade both adults and other students, so have them make sure they write in a voice that appeals to both parties.

5. Revise Work

After writing their first draft, your students must revise their work to improve their draft. When revising, they should check for: ideas, organization, voice, word choice, and sentence fluency. Also, have your students use the following questions as a guide when revising:

  • Does the topic sentence provide an opinion?
  • Do the body sentences support and give reasons for the argument?
  • Is the writing voice convincing?
  • Are the following used: specific nouns, strong verbs, and complete sentences?

6. Edit for Clarity

Finally, your students will make mistakes, so they must edit their draft. Editing means looking for errors in conventions. When editing, have your students ask themselves the following questions:

  • Does each sentence end with punctuation?
  • Are there any misspelled words?
  • Were the right words used (for example, threw vs. through or they’re vs. their vs. there )?

Next Step: How to Start a Persuasive Essay

Once your students master writing a strong persuasive paragraph, the next step is to write a more extended writing piece—the persuasive essay. An essay requires more organization and parts (such as the beginning paragraph, middle paragraphs, and the ending paragraph with a call to action). When starting a persuasive essay, or the process of prewriting, students should select a topic; gather supportive reasons; write their opinion statement, topic sentences, and call to action; and create an organized list of their opinion and reasons. Download the handout below for students that offers essential tips on how to write a persuasive paragraph and, afterward, an essay.

two paragraph persuasive essay

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The American Crisis historical article, as an instance of persuasive essay examples

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

  • Persuasive Essays
  • Persuasive Speeches
  • Advertising Campaigns

Persuasive Essay Writing Examples

First paragraph of Thomas Paine's The American Crisis

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

Nike

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

Bag of Skittles candy against a blue background. Text reads

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Always ad showing a young girl holding a softball. Text reads

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Original newspaper editorial

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Image of first published New York Times Book Review

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.

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Chapter 3: Paragraph Structure

3.4 Persuasive Paragraphs

Learning Objectives

  • Organize arguments in a logical and persuasive order.
  • Provide appropriate support in the form of quotations, statistics, expert opinions, and commonly accepted facts
  • Clarify the meaning and significance of the main arguments.
  • Identify and refute relevant counterpoints.

The main aim of a persuasive paragraph is to make an effective argument. Thus, persuasive paragraphs are written as if the writer is attempting to convince their audience to adopt a new belief or behaviour. While expository paragraphs strive to explain or clarify a topic, persuasive paragraphs take a stand on an issue. However, simply having an argument or viewpoint about a topic is not enough. In persuasive paragraphs, writers must also support their claims. Typically, persuasive paragraphs support their arguments through the use of appropriate evidence, such as quotations, examples, expert opinions, or other facts. Nevertheless, simply having a viewpoint and supporting evidence is still not enough to write a strong persuasive paragraph. In addition to these two things, a writer must also have strong organization.

Organization is the key to any well-developed paragraph. When composing your paragraph, think of its organization as a set of blocks balanced between two triangles (see Figure 3.2). Each block represents the main arguments of your paragraph, while the two triangles stand for your introductory and concluding sentences, respectively. Just as the top triangle comes to a point before leading into the blocks, your introductory sentence should make your thesis before your paragraph jumps to the supporting sentences. These supporting sentences, as the blocks suggest, should be full of information and logically solid. Just as the stability and balance of the shapes rests on the solidity of the blocks, the stability of the argument of the paragraph rests on the success of the body sentences. Much like the introductory sentence that precedes it, your concluding sentence should restate your thesis statement and the main argument of your paragraph, allowing your paragraph to end on a firm base.

A diagram showing the parts of a persuasive paragraph. Described in the previous paragraph.

The sections below identify the major components of each part of a persuasive paragraph. Keep in mind that these guidelines are not meant to hinder your voice as a writer, but rather to strengthen your effectiveness as a writer. Though you may sometimes feel constricted by this organizational framework, it is essential to compose a paragraph that contains all of these parts in order to make a strong argument. Plus, once you get acquainted with how to organize a persuasive paragraph, you will be able to use your creative juices in the actual writing of the paragraph. Rather than focusing on where to put an idea, you can focus on how to express or explain, which makes your job as a writer easier and more exciting.

Introductory Sentences

A strong introductory sentence is crucial to the development of an effective persuasive paragraph. Without an introductory sentence that properly introduces both the topic and the writer’s argument, persuasive paragraphs fail to convince the reader of the validity of the argument. Since the introductory sentence contains the thesis statement, or the core argument and purpose of the paragraph, introductory sentences are essential to the overall success of the paragraph.

Introductory sentences

  • Introduce the issue.
  • Preview the argument that will appear in the body.
  • Provide each of the arguments that will later appear in each body sentence.
  • Refute any counterpoints to the argument.
  • Provide the thesis statement.

Since the success of the paragraph rests on the introductory sentence, it is important to understand its essential components. Usually, when persuasive paragraphs fail to make a clear argument, it is not because the writer’s ideas or opinions are wrong, but rather because the argument is not properly explained in the introduction. One of the most important jobs of an introductory sentence is to introduce the topic or issue. Most arguments cannot be made without at least some background information. Thus, it is essential to provide a foundation for your topic before you begin explaining your argument. For instance, if you wanted to argue that the animation in the movie Spider-Man: Into the Spider-Verse is innovative, your introductory sentence would first need to provide background information about movie animation. By doing so, you ensure that your audience is as informed about your topic as you are, and thus, you make it easier for your audience to understand your argument.

Below, the main jobs of the introductory sentence are described and explained in detail.

The purposes of introductory sentences

Introductory sentences introduce the topic and suggest why it is important.

Example : An analysis of the Vancouver Island University Writing Centre survey answers reveals that a significant portion of tutees improved their writing skills, and this has correlated to an improvement on their essay scores.

This sentence tells the reader both that the topic of the paragraph will be the benefits of the Writing Centre and that the significance of these benefits is the improvement of essay scores.

Introductory sentences outline the structure of the paragraph and highlight the main ideas.

Example : Considering the dropout rate of high-schoolers in Canada, it is apparent that schools are not addressing the social conditions that lead students to fail.

This sentence provides the main ideas of the paragraph and indicates the order in which they will be presented in the body sentences.

Introductory sentences state the thesis.

Example : Kwantlen Polytechnic University should require all students to enrol in Creative Writing courses in order to better prepare them for employment.

This thesis statement indicates the argument of the paragraph.

In addition to introducing the topic of your paragraph, your introductory sentence also needs to introduce each of the arguments you will cover in your body sentences. By providing your audience with an idea of the points or arguments you will make later in your paragraph, your introductory sentence serves as a road map not only for your audience but also for you. Including your main subpoints in your introduction not only allows your audience to understand where your paragraph is headed, but also helps you as a writer remember how you want to organize your paragraph. This is especially helpful if you are not writing your paragraph in one sitting, as it allows you to leave and return to your paragraph without forgetting all of the important points you wanted to make.

Another common—though often forgotten—component of an introductory sentence is the refutation of counterarguments. In order for your argument to appear strong, and in order for your audience to know that you considered the arguments against your claim, it is essential to refute or disprove counterarguments (arguments against your thesis) in your introductory sentence. The most common error writers make when dealing with counterarguments is to not refute them. Sometimes, a writer forgets to show how the counterarguments are wrong and how their argument is correct. To avoid this error, consider using the sentence constructions in the list below that help refute counterarguments. By using words such as “while,” “although,” “yet,” or “however” in compound sentences, you can be sure that you are properly refuting any counterarguments to your argument while supporting your own claims.

In the examples listed below, X is the counterargument and Y is the writer’s argument:

  • While most people believe X , Y is true.
  • Although people argue X , Y is correct.
  • This expert claims X , yet this expert in the same field argues Y .
  • This book says X ; however, this book indicates that Y is true.

There are also some important dos and don’ts when it comes to writing introductory sentences. It is crucial when writing your persuasive paragraph to avoid apologizing or using sweeping generalizations, since both undermine your argument. If you continue to apologize in your paragraph, you make your argument seem weak, and thus your audience is unconvinced. Likewise, if you base your argument on a generalization or stereotype—something which your audience will likely disagree with—your entire argument will lose credit or validity. Also, it is important not to rely too heavily on dictionary definitions, especially in your thesis. A thesis must be composed of a fact and a viewpoint. Thus, if you base your argument on a definition, which is an irrefutable fact, your thesis is no longer a point of view but a truth.

Most importantly, when writing an introductory sentence, it is essential to remember that you must capture the interest of your reader. Thus, it is your job as the writer to make the introduction entertaining or intriguing. In order to do so, consider using a hook, or a quotation, a surprising or interesting fact, an anecdote, or a humorous story. While the quotation, story, or fact you include must be relevant to your paragraph, placing one of these at the beginning of your introduction helps you not only capture the attention or the reader, but also introduce your topic and argument, making your introduction interesting to your audience and useful for your argument and paragraph. However, after using a hook, you must transition from the quote, fact, or story that is used into the main topic of your paragraph. Often, writers include interesting hooks that they do not connect to their topic or argument. In these instances, the hook detracts from rather than supports the introductory sentence.

Body Sentences

In a persuasive paragraph, the body sentences are where the writer has the opportunity to argue their viewpoint. By the concluding sentence, the writer should convince the reader to agree with the argument of the paragraph. Regardless of a strong thesis, paragraphs with weak body sentences fail to explain why the argument of the paragraph is both true and important. Body sentences of a persuasive paragraph are weak when no quotes or facts are used to support the thesis or when those used are not adequately explained. Occasionally, body sentences are also weak because the quotes used detract from rather than support the paragraph. Thus, it is essential to use appropriate support and to adequately explain your support within your body sentences.

In order to create a body sentence that is properly supported and explained, it is important to understand the components that make up a strong body sentence. The bullet points below indicate the essential components of a well-written, well-argued body sentence.

Body sentences

  • Begin by reflecting the argument of the thesis statement.
  • Support the argument with useful and informative quotes from sources such as books, journal articles, expert opinions, etc.
  • Explain each quote and indicate its significance.
  • Ensure that the information provided is relevant to the thesis statement.
  • End with a transition which leads into the next body sentence.

Just as your introduction must introduce the topic of your paragraph, the first body sentence must introduce the argument. For instance, if you were writing a body sentence for a paragraph arguing the animation in the movie Spider-Man: Into the Spider-Verse is innovative, one body sentence may begin, “ Spider-Man: Into the Spider-Verse has produced the most surprising animation of any movie so far this decade.” Following this sentence, you would go on to support this one statement by indicating how the movie does this. When you place this statement as the opening of your sentence, not only does your audience know what you are going to argue, but you can also keep track of your ideas.

Your sentences must provide some sort of fact that supports your claim. In the example of the Spider-Verse paragraph, maybe you would provide a quote from a movie critic or a prominent animator. After your quote or fact, you must always explain what the quote or fact is saying, stressing what you believe is most important about your fact. It is important to remember that your audience may read a quote and decide it is arguing something entirely different than what you think it is arguing. Or, maybe some of your readers think another aspect of your quote is important. If you do not explain the quote and indicate what portion of it is relevant to your argument, then your reader may become confused or may be unconvinced of your point. Consider the possible interpretations for the statement below.

Example : While I did not like the storyline of the movie, I enjoyed the surprising animation in the film. Without the surprising animation, the storyline would have been boring and the characters would have been unoriginal.

Interestingly, this statement seems to be saying two things at once: that the movie is bad and that the movie is good. On the one hand, the person seems to say that the storyline and characters of the movie were both bad. On the other hand, the person also says that the animation more than makes up for the bad storyline and unoriginal characters. Because of this tension in the quotation, if you used this quote in your Spider-Verse paragraph, you would need to explain that the animation in the movie is so good that it makes a boring movie exciting.

In addition to explaining what this quote is saying, you would also need to indicate why this is important to your argument.When trying to indicate the significance of a fact, it is essential to try to answer the “so what.” Imagine you have just finished explaining your quote to someone, and they have asked you “so what?” The person does not understand why you have explained this quote, not because you have not explained the quote well, but because you have not told them why they need to know what the quote means. This—the answer to the “so what”—is the significance of your paragraph and is essentially your argument within the body sentences. However, it is important to remember that, generally, a body sentence will contain more than one quotation or piece of support. Thus, you must repeat the quotation-explanation-significance formula several times within your body sentences to argue the one subpoint indicated in your topic sentence.

Concluding Sentences

The concluding sentence of a persuasive paragraph is an author’s last chance to create a good impression. Hence, it is important to restate the thesis statement at the beginning of the sentence in order to remind the reader of your argument. Since it is at the end of the paragraph, the concluding sentence should also add a sense of closure and finality to the argument of the paragraph. It is important to re-emphasize the main idea without being repetitive or introducing an entirely new idea or subtopic. While you can end your concluding sentence by suggesting a topic for further research or investigation, do not make this question the focus of the sentence. Thus, you should briefly and concisely reiterate the strongest arguments of the paragraph, reminding the reader of the validity of the thesis and bringing closure to your paragraph.

Concluding sentences

  • Briefly summarize the main points of the paragraph.
  • Provide a strong and effective close for the paragraph.

The following is an example of a persuasive paragraph that argues for the importance of paragraph organization. The paragraph has been broken up to describe the purpose of each sentence (or group of sentences).

You may feel that the concluding sentence is redundant or unnecessary; however, do not forget that this is your last chance to explain the significance of your argument to your audience. Just as your body sentences strive to present the significance of each fact or quote you use, your concluding sentence should sum up the significance of your argument. Thus, you should consider making a bold statement in your concluding sentence by evoking a vivid image, suggesting results or consequences related to your argument, or ending with a warning. Through using these strategies, you not only make your concluding sentence more exciting, but you also make your paragraph, and your argument, more important.

Review Questions

  • What are three of the main purposes of an introductory sentence?
  • What should you never do in an introductory sentence?
  • How should you refute counterpoints?
  • What is the formula for a well-argued body sentence?
  • What should you include in a concluding sentence? What should you never include in a concluding sentence?

Points to Consider

  • Write a persuasive paragraph arguing for or against a community service requirement that high school students must fulfill in order to graduate. If you are arguing for the requirement, be sure to specify what the requirement entails (i.e., how many hours or where it needs to be completed) in addition to supporting the use of the requirement. If you are arguing against the requirement, be sure to address counterpoints in addition to supporting your claims fully.
  • Write a persuasive paragraph about the impact of one type of media—such as social media, video games, television, movies, or magazines—on high school aged (15–18) and junior high school aged (12–14) children. Should parents regulate both age groups’ access to these forms of media? Or should only one group be monitored? If so, which? Do social media, video games, television, magazines, etc., affect one group more than the other? Use specific examples to support your ideas.

Media Attributions

  • Paragraph-structure-corrected

Building Blocks of Academic Writing by Carellin Brooks is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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How to Write a Persuasive Paragraph

Last Updated: May 19, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 76,733 times.

A persuasive paragraph can be a standalone assignment, or you might need to write several persuasive paragraphs as part of an essay. The basic format of a persuasive paragraph is the same either way, but there are some additional considerations if you need to write the paragraph as part of a larger essay. Start by planning out the content of the paragraph, then draft the paragraph and include additional details if needed.

Getting Your Main Point Across

  • For instance, topics like "should students be allowed to wear hats in schools," "is social media a bad influence on teens," and "is recycling the best way to help the environment" are all debatable topics that have more than 1 opposing side.

Step 2 Take a stance on the topic so you can persuade your reader.

  • For example, if you need to write a paragraph about what you think is the best holiday, then make a list of your favorites to help you decide.
  • If the paragraph will be part of a larger essay, then identify 1 of the points you want to make with the paragraph. This point should support your essay's overall argument.

Step 3 Support your stance with evidence.

  • For example, if you want to argue that Halloween is the best holiday of the year, then you might include reasons like getting to wear a costume, trick-or-treating, and eating candy.
  • If the paragraph is part of a larger essay, then make a list of the reasons that support your topic sentence. For example, if the essay is about the importance of recycling, then your reasons might include reducing waste, saving energy, and conserving resources.

Step 4 Create a topic...

  • For example, in a paragraph about your favorite holiday, you might simply start with, “Halloween is the best holiday because it is filled with fun activities.”
  • In a larger essay, identify what each paragraph will cover and write a separate topic sentence for each paragraph.

Supporting Your Main Point

Step 1 Include examples that strengthen the paragraph.

  • For example, if you are arguing that Halloween is the best holiday, then you might cite candy sales statistics as good for the economy. You could also do a survey of your classmates to see how Halloween stacks up against other holidays in their opinions.
  • If you are including a persuasive paragraph as part of a larger essay, then you may want to visit your school’s library to conduct your research. Talk to the librarian if you need help navigating the library’s resources.

Tip : Keep in mind that research is usually not required for a standalone persuasive paragraph assignment, but you can always check with your teacher to be sure!

Step 2 Outline the reasons you will include in the paragraph.

  • For example, in a paragraph about why Halloween is the best holiday, you could include reasons like the costumes, trick-or-treating, and candy.
  • Use the same strategy for a larger essay. Build on your topic sentence with additional sentences that cover the reasons.

Tip : Don’t worry if your paragraph seems short or a little disorganized at first. You can always read through it again and reorganize or add more detail as needed.

Step 3 Incorporate details that will capture your reader’s attention.

  • For example, if you are writing about your favorite holiday, then you might talk a little about that holiday’s history and how it has evolved over the years.

Writing the Rest of Your Persuasive Essay

Step 1 Place your thesis...

  • For example, in an essay about why local honey is beneficial for immune health, you might start with a thesis that reads, “Eating local honey is better than eating honey from other regions since local honey helps you stay healthier all year long.”

Step 2 Provide context for readers to help them understand your stance.

  • For example, in an essay about why people should vote in their countries’ elections, you might include background information about how certain populations have been excluded from voting and had to fight for the right to so.
  • If you're having trouble identifying an opposing argument, do some additional research to find different ideas about your topic.
  • For instance, let's say you're writing an essay arguing that students shouldn't wear hats in school because they're a distraction. Your topic sentence for your rebuttal paragraph might read like this: "Although hats allow students to express their personal style, they reduce student engagement by 25%."

Step 4 Summarize the rest...

  • For example, if you are writing about the beneficial properties of green tea, then you might open with a brief summary of how consuming green tea can help people. Then, you could conclude your essay by briefly recapping the main benefits of green tea.

Tip : Be careful not to repeat the points you make in an essay word-for-word if you use summaries. Write the summaries so that they use different language than other parts of your essay.

Persuasive Paragraph Template and Example

two paragraph persuasive essay

Expert Q&A

  • Don’t forget to revise and proofread your paragraph when you are finished! To revise, read your paragraph to make sure that it is effective, complete, and easy to understand. To proofread, check for errors, such as typos, misspellings, and grammatical issues. Thanks Helpful 0 Not Helpful 0

two paragraph persuasive essay

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Write a Paragraph

  • ↑ https://www.grammarly.com/blog/persuasive-writing/
  • ↑ https://opentextbc.ca/buildingblocks/chapter/persuasive-paragraphs/
  • ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
  • ↑ https://writingcenter.unc.edu/tips-and-tools/paragraphs/
  • ↑ https://valenciacollege.edu/students/learning-support/winter-park/communications/documents/ElementsofPersuasive.pdf
  • ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html

About This Article

Christopher Taylor, PhD

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Introductory paragraphs.

Attention Catchers

Attention catching techniques.

  • Asking a Question: This is my favorite technique because it can be used on any topic at any time. Additionally, it has a strong rhetorical effect on readers: people are conditioned to think about questions because answers are often expected of them. When you ask a question in your paper, readers are more likely to consider your ideas. As with any attention catcher, you’ll want to take your time making a good one that begins persuading your audience immediately.
  • Quotation: A wise person once said, “No matter what you’re trying to say, someone else has probably said it better.” I find that in most cases this statement is true. While you are unlikely to have access to the necessary resources to dig up quotes for a timed essay or standardized test, if you do have time (example: a high school application letter), using an appropriate quote is a classy way to start off your essay. Just be sure that the quote is connected to your topic in some easily identifiable way.
  • Stay on Point: as with everything in your paper, your attention catcher, especially if it is an anecdote, should be related to your topic and position.
  • Stay on Mode: Remember that you are writing a persuasive essay, not a narrative. Your anecdote should be limited to a few sentences, lest your writing may be perceived as off mode .
  • Startling Fact or Statistic: Did you know that two out of three persuasive essays do not begin with a proper attention catcher? Using a startling fact or statistic is another great way to pique the reader’s interest, assuming that you can locate just such a fact. I’ve heard other people suggest that students should fabricate facts or statistics when other sources are unavailable, but I personally don’t support that approach as it seems academically dishonest.
  • Imaginative Scenario: Picture this! You have forty-five minutes to write an essay and you need an attention catcher fast. What do you do? One way to do this is to create an imaginative scenario such as the one that I just described. Immerse your reader in an example of the problem and show them why they should care. Use descriptive writing and sensory details to either positively or negatively charge your writing; however, as with telling anecdotes, be careful not to stray off mode. Remember that your main purpose is to write arguments not to tell stories.
  • Combinations: You might find yourself using some hybrid of two or more of these techniques, which is completely acceptable. You can begin with an imaginative scenario and end with a question. Try something wild. When it comes to writing, the most restrictive limitations are the bounds of your own imagination. I encourage you to stretch those bindings whenever you have the opportunity.

Preview of Main Points

Body paragraphs.

Main Points

Topic sentences, supporting details, persuasive essay thought stems.

  • What I mean by this is…
  • Another way to say this is…
  • This connects to my argument because…
  • The reason for this is that…
  • To put it another way…
  • This shows that…
  • This is important because…
  • For example…

Making the Connection

Concluding paragraphs, restatement of points, clinching statements.

  • The Better World: The writer attempts to describe an idyllic scenario that will occur if their proposal is accepted. The sun will shine brighter and the sky will be bluer if the writer’s resolution is adopted, so to speak. Example: If students aren’t forced to wear uniforms, our school will have a much more pleasant and productive environment in which everyone will learn and grow.
  • The Worst Case Scenario: The writer again attempts to describe a scenario, this time imagining how bad the world might become if their proposal is rejected. Fear is a highly motivating emotion, so the writer should strive to make their scenario as frightful as possible without sounding ridiculous. Example: If students are required to wear uniforms, the environment of our school will become drab and colorless, and the structure of our hallowed institution will be further from a college and closer to a prison.
  • The Call to Action: Another good way to end your essay is to ask or demand that your reader take some action in support of your proposal. Perhaps you ask them to write a letter or email to their congressman or relevant authority. Perhaps you ask them to recycle their trash instead. The scope of your call is dependent on the topic. Example: If you understand how important it is for students to have the right to dress themselves, it is your civic duty to attend your local school counsel meeting and demand that this proposal be rejected.

86 Comments

Katrina hutchinson.

i love this and you should keep making more

i didnt mean to say that sorry i meant to say i love this and should keep making more videos like these

Austin Deines

I just want to thank you for your effort in helping to further student’s understanding of writing assignments. I’ve for one am very unfamiliar with college writing and greatly appreciate your guidance through this persuasive essay explanation.

Esra Ghozlan

This is beyond amazing! Thank you so much for sharing this. I definitely will be using your videos and worksheets in my writing classes.

Mónica Fernández de Ortega

I really appreciate the existence of websites like this. You have done a lot of work, great work, thanks for sharing.

I am so grateful for this tremendous work that provides instruction and creativity for students being homeschooled or in a traditional classroom. Kudos!!!

Alicia John

Thank you for this explanation … as a new English teacher you work is so very helpful to me and my students… Thanks again.

This website is my go-to for english worksheets. Thank you so so much!

Ng Lay Sion

Thank you so much for having this website. I feel like I have just found a pice of gold! I will be using your worksheets in my class and once again, thank you for your generosity and efforts.

Dhatri Singh

This website is really amazing!! I have just explored it partly yet, just seen the persuasive essay portion but found it really very helpful as I am preparing for a competition on this topic. Thanks a lot!!

lumnwi petar

persuasive piece #1 should students have less homework.

write and anrgument not a debate please!!!!

Both your video and online instructions and notes have been very helpful in demonstrating how to write an effective persuasive essay. Your information is presented clearly and concisely and in an appealing way. The examples your provide really made my middle school students understand and internalize the different aspects of effective essay writing! From one educator to another, thank you!

That’s kind of you to say. Thank you for visiting and taking the time to comment.

We teach students appreciation, so the least we can do is to truly thank you for your effort. It’s been really of a great help. You can’t imagine how such an explanation helped students here in my school NIS in KSA while writing their assignment. Again, thanks a lot. 🙂

Thanks this gave me a good understanding on how to write my essay!

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    Notice that this example has two parts: the non-emboldened text restates the thesis of the essay and the bold text is the main point. The rest of the paragraph

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