Essay on the Importance of Social Media Today

Social media is an essential aspect of our life Today. Unlike in the past years, life has become more interesting with the invention of Technology, which led to social media. With the provision of the Internet, social media is tremendously growing in broader perspectives. Many people across the world consume social media, but a significant percentage are young people. Examples of social media platforms are Twitter, Facebook, Instagram, and Emails (Jeesmitha, 2019). Although it has its and pros and cons, the benefits supersede the disadvantages. Therefore, this essay seeks to highlight the Importance of social media in our lives Today, for example, it has enhanced business, improved social interaction, and digitized communication.

Marketing is an integral part of a successful business. As a business person, I can advertise and sell my services on my Facebook and Instagram pages. The targeted followers become potential customers. Customers communicate to me directly via messenger, and I can get to them instantly. Through social media, one can recognize which companies to partner with and which brands are suitable to work with for the growth of the business. Networking in business is essential. Entrepreneurs support each other in advertising and exchanging business ideas (Pourkhani et al., 2019). Selling products a buying from other online stores such as Ali Baba and Amazon is easy. Shop and Ship is also an application website that delivers products anywhere in the world. Conferences and meetings can be held virtually through webinars and zoom. Social media has created employment, such as social media managers and social media influencers.

In my social life, social media is a tool for interaction. By posting pictures, sharing personal information, and posting trendy issues, there is an interaction of people from different walks of life (Jeesemitha, 2019). On the Agenda setting, campaigns, and activism, Twitter gives a platform for many people to participate through slogans and hashtags, which starts as a simple statement that can go a long way to having international attention. TED Talks are now a norm. Watching and listening to Ted talk events online has positively influenced my way of thinking on different topical issues. Netflix offers a platform to access top-rated movies, shows, and documentaries produced worldwide; one needs to have Internet and a subscription.

Communication has been enhanced through social media. Personally, social media has helped me in beautiful ways. For instance, in streaming live videos and news worldwide at the comfort of where I am. News agencies and organizations update crucial information on their websites, thus getting information as soon as it happens. Blogging is necessary for me as I love to put down my thoughts and express ideas, thus reaching millions of people. It is a platform that sometimes works as a marketing tool for my products or any other business Affiliate. In addition, Stories, Books, and Memoirs from authors can be accessed on social media platforms, and For the Booklovers, once an author releases new work, one can know when to be launched, the charges and can read as a soft copy. Recently podcasts have been growing at a fast rate. It is a means of communication, and many people are venturing into it. In the case of inspirational talks, a podcast is the best medium for me as online radio. I listen to it in my own free time.

To sum up, social media plays a vital role in modern life Today. Information Technology has created a niche for social media advancement. Electronics such as computers, tablets, and smartphones with the accessibility of the Internet has made social media easier for its users. It has now revolutionized our life as Human beings, and it is a necessity in almost every aspect of life, for instance, in business, education, communication, and entertainment.

Jeesmitha, P. S., & CA, M. C. (2019). The Impact of social media.  International Journal of .

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The Impact of social media in business growth and performance: A scientometrics analysis.  International Journal of Data and Network Science ,  3 (3), 223-244.

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Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

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We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication


The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.


In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

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A business journal from the Wharton School of the University of Pennsylvania

The Impact of Social Media: Is it Irreplaceable?

July 26, 2019 • 15 min read.

Social media as we know it has barely reached its 20th birthday, but it’s changed the fabric of everyday life. What does the future hold for the sector and the players currently at the top?

impact of social media

  • Public Policy

In little more than a decade, the impact of social media has gone from being an entertaining extra to a fully integrated part of nearly every aspect of daily life for many.

Recently in the realm of commerce, Facebook faced skepticism in its testimony to the Senate Banking Committee on Libra, its proposed cryptocurrency and alternative financial system . In politics, heartthrob Justin Bieber tweeted the President of the United States, imploring him to “let those kids out of cages.” In law enforcement, the Philadelphia police department moved to terminate more than a dozen police officers after their racist comments on social media were revealed.

And in the ultimate meshing of the digital and physical worlds, Elon Musk raised the specter of essentially removing the space between social and media through the invention — at some future time — of a brain implant that connects human tissue to computer chips.

All this, in the span of about a week.

As quickly as social media has insinuated itself into politics, the workplace, home life, and elsewhere, it continues to evolve at lightning speed, making it tricky to predict which way it will morph next. It’s hard to recall now, but, Friendster, and were each once the next big thing, while one survivor has continued to grow in astonishing ways. In 2006, Facebook had 7.3 million registered users and reportedly turned down a $750 million buyout offer. In the first quarter of 2019, the company could claim 2.38 billion active users, with a market capitalization hovering around half a trillion dollars.

“In 2007 I argued that Facebook might not be around in 15 years. I’m clearly wrong, but it is interesting to see how things have changed,” says Jonah Berger, Wharton marketing professor and author of Contagious: Why Things Catch On . The challenge going forward is not just having the best features, but staying relevant, he says. “Social media isn’t a utility. It’s not like power or water where all people care about is whether it works. Young people care about what using one platform or another says about them. It’s not cool to use the same site as your parents and grandparents, so they’re always looking for the hot new thing.”

Just a dozen years ago, everyone was talking about a different set of social networking services, “and I don’t think anyone quite expected Facebook to become so huge and so dominant,” says Kevin Werbach, Wharton professor of legal studies and business ethics. “At that point, this was an interesting discussion about tech start-ups.

“Today, Facebook is one of the most valuable companies on earth and front and center in a whole range of public policy debates, so the scope of issues we’re thinking about with social media are broader than then,” Werbach adds.

Cambridge Analytica , the impact of social media on the last presidential election and other issues may have eroded public trust, Werbach said, but “social media has become really fundamental to the way that billions of people get information about the world and connect with each other, which raises the stakes enormously.”

Just Say No

“Facebook is dangerous,” said Sen. Sherrod Brown (D-Ohio) at July’s hearing of the Senate Banking Committee. “Facebook has said, ‘just trust us.’ And every time Americans trust you, they seem to get burned.”

Social media has plenty of detractors, but by and large, do Americans agree with Brown’s sentiment? In 2018, 42% of those surveyed in a Pew Research Center survey said they had taken a break from checking the platform for a period of several weeks or more, while 26% said they had deleted the Facebook app from their cellphone.

A year later, though, despite the reputational beating social media had taken, the 2019 iteration of the same Pew survey found social media use unchanged from 2018.

Facebook has its critics, says Wharton marketing professor Pinar Yildirim, and they are mainly concerned about two things: mishandling consumer data and poorly managing access to it by third-party providers; and the level of disinformation spreading on Facebook.

“Social media isn’t a utility. It’s not like power or water where all people care about is whether it works. Young people care about what using one platform or another says about them.” –Jonah Berger

“The question is, are we at a point where the social media organizations and their activities should be regulated for the benefit of the consumer? I do not think more regulation will necessarily help, but certainly this is what is on the table,” says Yildirim. “In the period leading to the [2020 U.S. presidential] elections, we will hear a range of discussions about regulation on the tech industry.”

Some proposals relate to stricter regulation on collection and use of consumer data, Yildirim adds, noting that the European Union already moved to stricter regulations last year by adopting the General Data Protection Regulation (GDPR) . “A number of companies in the U.S. and around the world adopted the GDPR protocol for all of their customers, not just for the residents of EU,” she says. “We will likely hear more discussions on regulation of such data, and we will likely see stricter regulation of this data.”

The other discussion bound to intensify is around the separation of Big Tech into smaller, easier to regulate units. “Most of us academics do not think that dividing organizations into smaller units is sufficient to improve their compliance with regulation. It also does not necessarily mean they will be less competitive,” says Yildirim. “For instance, in the discussion of Facebook, it is not even clear yet how breaking up the company would work, given that it does not have very clear boundaries between different business units.”

Even if such regulations never come to pass, the discussions “may nevertheless hurt Big Tech financially, given that most companies are publicly traded and it adds to the uncertainty,” Yildirim notes.

One prominent commentator about the negative impact of social media is Jaron Lanier, whose fervent opposition makes itself apparent in the plainspoken title of his 2018 book Ten Arguments for Deleting Your Social Media Accounts Right Now . He cites loss of free will, social media’s erosion of the truth and destruction of empathy, its tendency to make people unhappy, and the way in which it is “making politics impossible.” The title of the last chapter: “Social Media Hates Your Soul.”

Lanier is no tech troglodyte. A polymath who bridges the digital and analog realms, he is a musician and writer, has worked as a scientist for Microsoft, and was co-founder of pioneering virtual reality company VPL Research. The nastiness that online existence brings out in users “turned out to be like crude oil for the social media companies and other behavior manipulation empires that quickly came to dominate the internet, because it fuelled negative behavioral feedback,” he writes.

“Social media has become really fundamental to the way that billions of people get information about the world and connect with each other, which raises the stakes enormously.” –Kevin Werbach

Worse, there is an addictive quality to social media, and that is a big issue, says Berger. “Social media is like a drug, but what makes it particularly addictive is that it is adaptive. It adjusts based on your preferences and behaviors,” he says, “which makes it both more useful and engaging and interesting, and more addictive.”

The effect of that drug on mental health is only beginning to be examined, but a recent University of Pennsylvania study makes the case that limiting use of social media can be a good thing. Researchers looked at a group of 143 Penn undergraduates, using baseline monitoring and randomly assigning each to either a group limiting Facebook, Instagram, and Snapchat use to 10 minutes per platform per day, or to one told to use social media as usual for three weeks. The results, published in the Journal of Social and Clinical Psychology , showed significant reductions in loneliness and depression over three weeks in the group limiting use compared to the control group.

However, “both groups showed significant decreases in anxiety and fear of missing out over baseline, suggesting a benefit of increased self-monitoring,” wrote the authors of “ No More FOMO: Limiting Social Media Decreases Loneliness and Depression .”

Monetizing a League (and a Reality) All Their Own

No one, though, is predicting that social media is a fad that will pass like its analog antecedent of the 1970s, citizens band radio. It will, however, evolve. The idea of social media as just a way to reconnect with high school friends seems quaint now. The impact of social media today is a big tent, including not only networks like Facebook, but also forums like Reddit and video-sharing platforms.

“The question is, are we at a point where the social media organizations and their activities should be regulated for the benefit of the consumer?” –Pinar Yildirim

Virtual worlds and gaming have become a major part of the sector, too. Wharton marketing professor Peter Fader says gamers are creating their own user-generated content through virtual worlds — and the revenue to go with it. He points to one group of gamers that use Grand Theft Auto as a kind of stage or departure point “to have their own virtual show.” In NoPixel, the Grand Theft Auto roleplaying server, “not much really happens and millions are tuning in to watch them. Just watching, not even participating, and it’s either live-streamed or recorded. And people are making donations to support this thing. The gamers are making hundreds of thousands of dollars.

“Now imagine having a 30-person reality show all filmed live and you can take the perspective of one person and then watch it again from another person’s perspective,” he continues. “Along the way, they can have a tip jar or talk about things they endorse. That kind of immersive media starts to build the bridge to what we like to get out of TV, but even better. Those things are on the periphery right now, but I think they are going to take over.”

Big players have noticed the potential of virtual sports and are getting into the act. In a striking example of the physical world imitating the digital one, media companies are putting up real-life stadiums where teams compete in video games. Comcast Spectator in March announced that it is building a new $50 million stadium in South Philadelphia that will be the home of the Philadelphia Fusion, the city’s e-sports team in the Overwatch League.

E-sports is serious business, with revenues globally — including advertising, sponsorships, and media rights — expected to reach $1.1 billion in 2019, according to gaming industry analytics company Newzoo.

“E-sports is absolutely here to stay,” says Fader, “and I think it’s a safe bet to say that e-sports will dominate most traditional sports, managing far more revenue and having more impact on our consciousness than baseball.”

It’s no surprise, then, that Facebook has begun making deals to carry e-sports content. In fact, it is diversification like this that may keep Facebook from ending up like its failed upstart peers. One thing that Facebook has managed to do that MySpace, Friendster, and others didn’t, is “a very good job of creating functional integration with the value they are delivering, as opposed to being a place to just share photos or send messages, it serves a lot of diversified functions,” says Keith E. Niedermeier, director of Wharton’s undergraduate marketing program and an adjunct professor of marketing. “They are creating groups and group connections, but you see them moving into lots of other services like streaming entertainment, mobile payments, and customer-to-customer buying and selling.”

“[WeChat] has really instantiated itself as a day-to-day tool in China, and it’s clear to me that Facebook would like to emulate that sort of thing.” –Keith Niedermeier

In China, WeChat has become the biggest mobile payment platform in the world and it is the platform for many third-party apps for things like bike sharing and ordering airplane tickets. “It has really instantiated itself as a day-to-day tool in China, and it’s clear to me that Facebook would like to emulate that sort of thing,” says Niedermeier.

Among nascent social media platforms that are particularly promising right now, Yildirim says that “social media platforms which are directed at achieving some objectives with smaller scale and more homogenous people stand a higher chance of entering the market and being able to compete with large, general-purpose platforms such as Facebook and Twitter.”

Irreplaceable – and Damaging?

Of course, many have begun to believe that the biggest challenge around the impact of social media may be the way it is changing society. The “attention-grabbing algorithms underlying social media … propel authoritarian practices that aim to sow confusion, ignorance, prejudice, and chaos, thereby facilitating manipulation and undermining accountability,” writes University of Toronto political science professor Ronald Deibert in a January essay in the Journal of Democracy .

Berger notes that any piece of information can now get attention, whether it is true or false. This means more potential for movements both welcome as well as malevolent. “Before, only media companies had reach, so it was harder for false information to spread. It could happen, but it was slow. Now anyone can share anything, and because people tend to believe what they see, false information can spread just as, if not more easily, than the truth.

“It’s certainly allowed more things to bubble up rather than flow from the top down,” says Berger. Absent gatekeepers, “everyone is their own media company, broadcasting to the particular set of people that follow them. It used to be that a major label signing you was the path to stardom. Now artists can build their own following online and break through that way. Social media has certainly made fame and attention more democratic, though not always in a good way.”

Deibert writes that “in a short period of time, digital technologies have become pervasive and deeply embedded in all that we do. Unwinding them completely is neither possible nor desirable.”

His cri de coeur argues: that citizens have the right to know what companies and governments are doing with their personal data, and that this right be extended internationally to hold autocratic regimes to account; that companies be barred from selling products and services that enable infringements on human rights and harms to civil society; for the creation of independent agencies with real power to hold social-media platforms to account; and the creation and enforcement of strong antitrust laws to end dominance of a very few social-media companies.

“Social media has certainly made fame and attention more democratic, though not always in a good way.” –Jonah Berger

The rising tide of concern is now extending across sectors. The U.S. Justice Department has recently begun an anti-trust investigation into how tech companies operate in social media, search, and retail services. In July, the John S. and James L. Knight Foundation announced the award of nearly $50 million in new funding to 11 U.S. universities to research how technology is transforming democracy. The foundation is also soliciting additional grant proposals to fund policy and legal research into the “rules, norms, and governance” that should be applied to social media and technology companies.

Given all of the reasons not to engage with social media — the privacy issues, the slippery-slope addiction aspect of it, its role in spreading incivility — do we want to try to put the genie back in the bottle? Can we? Does social media definitely have a future?

“Yes, surely it does,” says Yildirim. “Social connections are fabrics of society. Just as the telegraph or telephone as an innovation of communication did not reduce social connectivity, online social networks did not either. If anything, it likely increased connectivity, or reduced the cost of communicating with others.”

It is thanks to online social networks that individuals likely have larger social networks, she says, and while many criticize the fact that we are in touch with large numbers of individuals in a superficial way, these light connections may nevertheless be contributing to our lives when it comes to economic and social outcomes — ranging from finding jobs to meeting new people.

“We are used to being in contact with more individuals, and it is easier to remain in contact with people we only met once. Giving up on this does not seem likely for humans,” she says. “The technology with which we keep in touch may change, may evolve, but we will have social connections and platforms which enable them. Facebook may be gone in 10 years, but there will be something else.”

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Why social media has changed the world — and how to fix it

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Sinan Aral and his new book The Hype Machine

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Are you on social media a lot? When is the last time you checked Twitter, Facebook, or Instagram? Last night? Before breakfast? Five minutes ago?

If so, you are not alone — which is the point, of course. Humans are highly social creatures. Our brains have become wired to process social information, and we usually feel better when we are connected. Social media taps into this tendency.

“Human brains have essentially evolved because of sociality more than any other thing,” says Sinan Aral, an MIT professor and expert in information technology and marketing. “When you develop a population-scale technology that delivers social signals to the tune of trillions per day in real-time, the rise of social media isn’t unexpected. It’s like tossing a lit match into a pool of gasoline.”

The numbers make this clear. In 2005, about 7 percent of American adults used social media. But by 2017, 80 percent of American adults used Facebook alone. About 3.5 billion people on the planet, out of 7.7 billion, are active social media participants. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube video.

As social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared. Along with the benefits of easy connectivity and increased information, social media has also become a vehicle for disinformation and political attacks from beyond sovereign borders.

“Social media disrupts our elections, our economy, and our health,” says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management.

Now Aral has written a book about it. In “The Hype Machine,” published this month by Currency, a Random House imprint, Aral details why social media platforms have become so successful yet so problematic, and suggests ways to improve them.

As Aral notes, the book covers some of the same territory as “The Social Dilemma,” a documentary that is one of the most popular films on Netflix at the moment. But Aral’s book, as he puts it, "starts where ‘The Social Dilemma’ leaves off and goes one step further to ask: What can we do about it?”

“This machine exists in every facet of our lives,” Aral says. “And the question in the book is, what do we do? How do we achieve the promise of this machine and avoid the peril? We’re at a crossroads. What we do next is essential, so I want to equip people, policymakers, and platforms to help us achieve the good outcomes and avoid the bad outcomes.”

When “engagement” equals anger

“The Hype Machine” draws on Aral’s own research about social networks, as well as other findings, from the cognitive sciences, computer science, business, politics, and more. Researchers at the University of California at Los Angeles, for instance, have found that people obtain bigger hits of dopamine — the chemical in our brains highly bound up with motivation and reward — when their social media posts receive more likes.

At the same time, consider a 2018 MIT study by Soroush Vosoughi, an MIT PhD student and now an assistant professor of computer science at Dartmouth College; Deb Roy, MIT professor of media arts and sciences and executive director of the MIT Media Lab; and Aral, who has been studying social networking for 20 years. The three researchers found that on Twitter, from 2006 to 2017, false news stories were 70 percent more likely to be retweeted than true ones. Why? Most likely because false news has greater novelty value compared to the truth, and provokes stronger reactions — especially disgust and surprise.

In this light, the essential tension surrounding social media companies is that their platforms gain audiences and revenue when posts provoke strong emotional responses, often based on dubious content.

“This is a well-designed, well-thought-out machine that has objectives it maximizes,” Aral says. “The business models that run the social-media industrial complex have a lot to do with the outcomes we’re seeing — it’s an attention economy, and businesses want you engaged. How do they get engagement? Well, they give you little dopamine hits, and … get you riled up. That’s why I call it the hype machine. We know strong emotions get us engaged, so [that favors] anger and salacious content.”

From Russia to marketing

“The Hype Machine” explores both the political implications and business dimensions of social media in depth. Certainly social media is fertile terrain for misinformation campaigns. During the 2016 U.S. presidential election, Russia spread  false information to at least 126 million people on Facebook and another 20 million people on Insta­gram (which Facebook owns), and was responsible for 10 million tweets. About 44 percent of adult Americans visited a false news source in the final weeks of the campaign.

“I think we need to be a lot more vigilant than we are,” says Aral.

We do not know if Russia’s efforts altered the outcome of the 2016 election, Aral says, though they may have been fairly effective. Curiously, it is not clear if the same is true of most U.S. corporate engagement efforts.

As Aral examines, digital advertising on most big U.S. online platforms is often wildly ineffective, with academic studies showing that the “lift” generated by ad campaigns — the extent to which they affect consumer action — has been overstated by a factor of hundreds, in some cases. Simply counting clicks on ads is not enough. Instead, online engagement tends to be more effective among new consumers, and when it is targeted well; in that sense, there is a parallel between good marketing and guerilla social media campaigns.

“The two questions I get asked the most these days,” Aral says, “are, one, did Russia succeed in intervening in our democracy? And two, how do I measure the ROI [return on investment] from marketing investments? As I was writing this book, I realized the answer to those two questions is the same.”

Ideas for improvement

“The Hype Machine” has received praise from many commentators. Foster Provost, a professor at New York University’s Stern School of Business, says it is a “masterful integration of science, business, law, and policy.” Duncan Watts, a university professor at the University of Pennsylvania, says the book is “essential reading for anyone who wants to understand how we got here and how we can get somewhere better.”

In that vein, “The Hype Machine” has several detailed suggestions for improving social media. Aral favors automated and user-generated labeling of false news, and limiting revenue-collection that is based on false content. He also calls for firms to help scholars better research the issue of election interference.

Aral believes federal privacy measures could be useful, if we learn from the benefits and missteps of the General Data Protection Regulation (GDPR) in Europe and a new California law that lets consumers stop some data-sharing and allows people to find out what information companies have stored about them. He does not endorse breaking up Facebook, and suggests instead that the social media economy needs structural reform. He calls for data portability and interoperability, so “consumers would own their identities and could freely switch from one network to another.” Aral believes that without such fundamental changes, new platforms will simply replace the old ones, propelled by the network effects that drive the social-media economy.

“I do not advocate any one silver bullet,” says Aral, who emphasizes that changes in four areas together — money, code, norms, and laws — can alter the trajectory of the social media industry.

But if things continue without change, Aral adds, Facebook and the other social media giants risk substantial civic backlash and user burnout.

“If you get me angry and riled up, I might click more in the short term, but I might also grow really tired and annoyed by how this is making my life miserable, and I might turn you off entirely,” Aral observes. “I mean, that’s why we have a Delete Facebook movement, that’s why we have a Stop Hate for Profit movement. People are pushing back against the short-term vision, and I think we need to embrace this longer-term vision of a healthier communications ecosystem.”

Changing the social media giants can seem like a tall order. Still, Aral says, these firms are not necessarily destined for domination.

“I don’t think this technology or any other technology has some deterministic endpoint,” Aral says. “I want to bring us back to a more practical reality, which is that technology is what we make it, and we are abdicating our responsibility to steer technology toward good and away from bad. That is the path I try to illuminate in this book.”

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Prof. Sinan Aral’s new book, “The Hype Machine,” has been selected as one of the best books of the year about AI by Wired . Gilad Edelman notes that Aral’s book is “an engagingly written shortcut to expertise on what the likes of Facebook and Twitter are doing to our brains and our society.”

Prof. Sinan Aral speaks with Danny Crichton of TechCrunch about his new book, “The Hype Machine,” which explores the future of social media. Aral notes that he believes a starting point “for solving the social media crisis is creating competition in the social media economy.” 

New York Times

Prof. Sinan Aral speaks with New York Times editorial board member Greg Bensinger about how social media platforms can reduce the spread of misinformation. “Human-in-the-loop moderation is the right solution,” says Aral. “It’s not a simple silver bullet, but it would give accountability where these companies have in the past blamed software.”

Prof. Sinan Aral speaks with Kara Miller of GBH’s Innovation Hub about his research examining the impact of social media on everything from business re-openings during the Covid-19 pandemic to politics.

Prof. Sinan Aral speaks with NPR’s Michael Martin about his new book, “The Hype Machine,” which explores the benefits and downfalls posed by social media. “I've been researching social media for 20 years. I've seen its evolution and also the techno utopianism and dystopianism,” says Aral. “I thought it was appropriate to have a book that asks, 'what can we do to really fix the social media morass we find ourselves in?'”

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Pictured (left to right): Seated, Soroush Vosoughi, a postdoc at the Media Lab's Laboratory for Social Machines; Sinan Aral, the David Austin Professor of Management at MIT Sloan; and Deb Roy, an associate professor of media arts and sciences at the MIT Media Lab, who also served as Twitter's Chief Media Scientist from 2013 to 2017.

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The power of social media

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Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Essay on Social Media

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

essay on importance of social media in our life

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

essay on importance of social media in our life

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

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Chapter 6: 21st-century media and issues

6.10.2 Social media and communication (research essay)

Lindsey Matier

English 102, April 2021

Communication is extremely important in today’s world, whether it be verbal or nonverbal. It can take place through many different forms such as through writing, speaking, listening and physical actions. These forms of communication evolve and continue to improve over time. As humans, we rely on communication for almost everything and it is a way of life. Communication has evolved from talking to writing letters to texting or talking over the phone. Every time a new form of communication is brought up and becomes more popular, we have to adapt and evolve to that new lifestyle. Throughout all the new forms of communication and ways of evolving, social media has been one of the most influential so far. Social media has allowed us to create new ways of communicating, such as texting or posting through different apps. It can connect us with people all over the world and give us a platform to express ourselves in ways that have not been possible before. While social media started off as a small form of technology, it has morphed into aspects of our everyday life. Now there are apps for everything from social media profiles to online shopping. While social media and technology itself has evolved, this has also affected our communication with each other and the world. Social media has created a fast track for information in a matter of seconds. It can give people a platform with millions of followers overnight for doing practically anything. It can help people express themselves in new ways and connect with people who have similar interests. The end goal of social media is to make people happy and ultimately make lives easier.


With all this being said, it is evident that social media is in our everyday lives and will continue to change. It has a very strong grip on society as social media usage continues to rise throughout the years. Generalizing social media, we are exposed to forms of media at almost all times of the day. Answering the question of what media is will help give a better understanding of social media as a whole. Media can be defined as a way of mass communication. This could include siting in the car listening to ads on the radio all the way to scrolling on twitter. We are exposed to social media less often than generalized media, but it tends to come in greater quantities when exposed. For example, for people that wake up and check twitter it is an instant flood of information with every scroll. Everything from politics to sports to celebrity news is available at the fingertips. The concern is not all focused on the overwhelming information, but also the overwhelming number of comments and opinions. If we wanted to debate or talk about something before social media it had to be done in person, face to face. Now with social media, we are able to fight with people in comment sections on a backup account with a different name and no connection to who we really are. This new form of communication takes away the vulnerability of speaking to people and having genuine conversation, and makes up for it in internet trolls. Overall, social media is impacting the way we communicate with each other and the real questions are: Is social media impacting us in a positive or negative way? Do the positive aspects outweigh the negative aspects? Is social media hindering the way we communicate in person with each other? Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How is social media impacting younger generation’s communication versus older generation’s communication? How can we help improve our communication skills on social media and in real life?

Personal Research 

Along with the other studies that I found from the sources I chose, I also conducted my own study to determine more accurate and recent data. I asked students mostly within high school and college range questions relating to social media and communication. I tried to get a wide range of data dealing with social media apps, screen time, and overall communication as a result of social media. I expected to see almost all negative responses about social media and communication. I figured that most people would respond saying that it has affected them negatively rather than positively, but the results were different compared to what I expected.

The first questions I asked had to do with social media itself. I asked questions about their most used social media apps, screen time, what age they were allowed to start using social media, and whether or not they think social media has had a negative or positive impact on them. As expected, most of the social media apps were some of the most popular ones like Snapchat, Instagram, and TikTok. Overall, the average screen time for all apps was evenly split between 4-6 and 6-8 hours, which I also expected. Something that did surprise me was the amount of time spent on certain social media apps. The data was split pretty evenly three ways and all between 1-4 hours. The next two questions dealt with when they group surveyed started using social media. I asked these questions because a lot of the points I want to discuss later in my paper have to deal with age and whether younger generations are suffering when it comes to communication. More than half the people surveyed said that they wished that they had waited to get social media until they were older. Some said that it is not appropriate for younger kids and that it is just toxic in general. Something that I really like that a couple people mentioned was that in reality, social media at a young age is stupid and useless. A lot of people said they wish they would have enjoyed their childhood more and they would be more extroverted now if they had not been exposed that early. The last question of this section that I asked was if they thought social media has had a more positive or negative impact on them. Overall, the data was split but leaning slightly towards the more positive side. The positive answers mostly dealt with being able to talk to stay in contact with people and meeting new friends. The negative answers all related to mental health and feeling bad about themselves. A lot of people said it is toxic and very controlling and takes up too much of our time.

The next set of questions I asked had to do more with communication and interaction with and without social media. I asked questions like how they feel about social media and how it has impacted their communication, their mental health, and if it has made our lives easier. I decided to ask questions like these because I figured I would get a wide range of responses and a lot of people’s different opinions. I started off by asking if people are an introvert or an extrovert to get an idea of what the responses would be like, and 66% said somewhere in between the two. The response for the next question really shocked me because I received such a one-side response. I asked if they think social media has impacted their communication and the way they interact with others and 75% (18/24 people) said yes. This is the information that I was looking for along with the next two questions. The next question asked if they think social media has negatively impacted their mental health and 50% said yes. I also plan on using this as a research question to show that social media can affect our mental health and therefore affect the way we interact with and around other people. The last two questions are similar but the responses were both very good. Almost everyone answered yes to the question asking if social media has made our lives easier. Everyone that answered yes said they think so because it helps them talk to friends, stay in touch with people they do not see as much, and meet new people that they are comfortable talking to. The people that said no also made good points such as it takes over our lives and it is filled with too much hate and cancel culture. I agree with both sides and am very happy that people can feel a positive response especially when it comes to communicating with other people online. The last question I asked was used to wrap up the whole survey and topic. I asked if they think social media has made our generation’s communication improve or worsen. The data was pretty evenly split, and most people gave a positive and a negative. The people that said improve gave that answer because they said it broadens our communication and allows us to talk to people at a wider range. The people who said it has made it worse all said that it is ruining our face-to-face interaction and causing us to lose emotion. They said that some people do not even know how to have a proper in person conversation and that they are too dependent on their phones. Overall, I agree with both arguments that people made but I do think that the positives outweigh the negatives in most of these situations and questions.

Research Questions

The first question I want to ask has to deal with the overall social media and communication connection and has multiple other questions I would like to cover within it. The main question is: Is social media hindering the way we communicate with each other? I also want to touch on questions like: Is social media impacting us in a positive or negative way? Do the positives outweigh the negatives? The second set of research questions I have is: Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How can we help improve our communication skills on social media and in real life? How is social media impacting younger generation’s communication versus older generation’s communication?

Research Question One

Social media and communication have a direct connection to each other and both have a strong impact on the outcome of the other. My first research question has to do with that. My questions center around how social media has impacted our communication, and whether or not it is positive or negative. First, I think it is important to note the changes and different characteristics that come into play when talking about this. Things like age and problems going on in our world can affect our social media usage and communication. While we connect to people on a deeper level when talking to the in person, social media has also given us a newer and more broad way of communicating. The article “How Social Media Affects Our Ability to Communicate” by Stacey Hanke, talks about different ways social media has impacted our communication. Social media has become so relevant in our day to day lives and Hanke describes it in a couple different ways. She describes it as information binging and the fear of missing out, social graces and conversational boredom. Within these, she explains how social media has become an excuse and escape to talk to people face to face. Hanke also talks about how even though it is limiting our in person communication, it can sometimes make communicating in general easier, by being able to talk to each other in just a few words (Hanke 1). In another article by Ryan J. Fuller titled “The Impact of Social Media Use on Our Social Skills”, he discusses similar topics to Hanke’s article but also brings up more positive attributes of social media. Fuller starts of his article by giving some statistics, stating that 75% of teens own cellphones and 25% of them using it for social media, and also says that they use 7.5 hours a day using it (Fuller 1). I am glad that this was brought up because it is important to know how much time is spent on social media, scrolling through feed. Next, Fuller starts to discuss some of the benefits of social media. He briefly explains how social media is beneficial because we are able to stay in touch with our friends and family, and share important parts of our lives with them. He also explains how it helps people reach out to new friends and provide themselves with more opportunities (Fuller 1). Overall, I really like that he mentioned these because it is important to keep in mind the vast majority of social media and communication. While some use it for more simpler purposes likes just keeping up to date with what is going on in the world, others use it to make new friends, find new job opportunities, and stay in touch with people. Another topic I find important when it comes to answering this research question is how Covid affected everything. With the pandemic, we were left inside with nothing to do but what was at our fingertips. This pandemic increased social media usage drastically. The article “Social Media Insights Into US Mental Health During the COVID-19 Pandemic: Longitudinal Analysis of Twitter Data” by Danny Valdez et al, shows extensive research into determining just how much social media usage in the United States increased during the pandemic. They did experiments and surveys to determine multiple responses to research questions and show how much we rely on social media to communicate with each other. During the pandemic, everyone spent more time on their social media and their phone in general, probably more than they would like to admit. The article helps give more insight into this claim. There is the idea that social media was meant as an addition to our lives. For some people, it has become an addiction and a new piece of their life. The article focuses on how social media could be a toxic place and have a negative effect on our mental health. The time period for this information focuses around the COVID-19 pandemic. Using data from Twitter, Valdez created a study to determine the mood of people during the pandemic and the usage throughout (Valdez et al 2). Collecting tweets with certain hashtags and during time periods, the goal was to determine how much the pandemic affected people’s moods, and how much they put out and shared on social media. They used hashtags, timeline data, and tweets from different periods such as the first lockdown, different stay at home orders, etc. Given the responses to the data, they were able to determine the increase in social media usage. We cannot determine if this had a positive or negative effect on the people who were using Twitter, but we can infer that social media is becoming a key part of our lives. Not being able to talk to people as much in person during the first few months of the pandemic greatly affected communication, in positive and negative ways. Communication over the phone increased due to the amount of free time that people had and were able to spend talking to others. Contrary to that, in person communication also decreased given that people were not really allowed to leave the house. The next article by Tayebi et al, “The Role of Information Systems in Communication Through Social Media” focuses a lot about how we have evolved over time with social media and communication. They start off by talking about how social networks are like social media societies. They explain it by resembling it to a human society, as it is filled with people communicating, regardless of time or place. They also exemplify other aspects such as emotional support, information, emotions (Tayebi 2). Social media is constantly looked at through such a negative light due to some of the major bad events that have taken place. While it can be difficult at times to look past the negatives, it is important to recognize and acknowledge the positives. The growth of scientific research would not be possible without the amount of information received from the media (Tayebi 3). Without social media and media in general, we would not be where we are today as a society. As mentioned earlier, it is so easy to get lost in the negative aspects of social media and discard the positive ones. Positive parts of social media such as widespread communication and unlimited access to information makes it all worth it. Staying on topic with positive aspects of social media and communication, social media in the workplace has also broken down barriers for communication. The article “A Guide to the Successful Use of Social Media in the Workplace” by Clark Boyd gives insight into how social media has improved the workplace, and ultimately communication and interaction as a whole. Companies can use social media as a form of branding and way to communicate their products (Boyd 4). Boyd states, “Harvard Business Review finds that 82% of employees believe social media improves work relationships. Left to their own devices, your teams will connect and communicate on social networks, both inside and outside the office.” This directly relates to the research question asking whether social media hinders our communication with each other. Social media also helps when it comes to dealing with complaints placed online. By seeing these through social media, it can help the company communicate either with the person or their company the concerns that are being stated (Boyd 9). Overall, it is safe to say that social media has directly affected communication throughout different aspects of our lives.

Research Question Two

My second set of research questions has a lot to do with the future and how we can improve. Questions such as: Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How can we help improve our communication skills on social media and in real life? How is social media impacting younger generation’s communication versus older generation’s communication? The article “What is Literacy” by James Paul Gee talks a lot about the basics of communication. I find this an important article to talk about before I go into more detail with this second research question. Gee explains discourse as a socially accepted way of speaking, thinking, and acting (Gee 1). It is important to note this because social media has changed that discourse for us. We no longer communicate and interact the same way in which we use to therefore almost giving us a new discourse. Another thing Gee discusses is identity kits. Gee explains identity kits as “appropriate costumes and instructions on how to act and talk” (Gee 2). This relates to social media because there is a certain way we communicate online that we wouldn’t do in person. For example, we use emojis and abbreviations to communicate on social media or over text, but this is something we would not do when communicating face-to-face. There are also some basic well-known rules of social media that follow along the lines of an identity kit. Such as, for Instagram it is a common idea not to like people’s pictures from too long ago. When you say this aloud it sounds like it is not a big deal and silly almost, but for people that use social media it is something that makes sense. The next article is going to focus more on the question that has to do with room for improvement of communication. The article “The Positive Effect of Not Following Others on Social Media” by Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes involves how we deal with social media and how we react to it. The article has a lot to do with pyramid schemes and marketing schemes on social media, simply due to follower count. Social media has a lot of power over us and the content we see. Influencers have too much impact on what we see every day and this overall effects our communication (Valsesia 1). Social media feeds us information at our fingertips, whether it be true or false. Valsesia is trying to get the point across that social media has no impact on our lives without the phone and therefore, having a smaller follower count is better for our communication and overall wellbeing in the first place. Leading into my next article, social media can have a huge impact on the younger generation. This leads into part of my second research question dealing with the younger generation and their communication. The article “The Impact of Social Media on Youth Mental Health: Challenges and Opportunities” by Jacqueline Nesi shows how social media is a very complex brand of information and makes it complicated for everyone. Younger kids having access to it and multiple devices like computers and phones makes it that much more difficult. There are a lot of positives and negatives for younger kids having access to social media and the internet in general. It has an impact on their mental health and studies show it leads to signs of depression, body dysmorphia, eating disorders (Nesi 2). It can also affect their communication and outward identity due to things such as bullying, internet drama, and behavioral problems. While it does have serious negative risks, social media also can bring a lot of new positive ones. Things like creative ideas, humor and entertainment, and being able to explore their identity are all really great positives that social media gives us (Nesi 4). Most of them using it as a way to connect with friends and family and help them feel a sense of acceptance and belonging (Nesi 4). Similarly to this, social media has given a great outlet for kids and young adults to speak out on issues going on in the world. The article “Building Bridges: Exploring the Communication Trends and Perceived Sociopolitical Benefits of Adolescents Engaging in Online Social Justice Efforts” by Mariah Elsa Kornbluh goes into detail about the racial injustices in the world and how they are communicated through social media. Social media networks can help connect kids to different backgrounds and aspects of their lives (Kornbluh 1). Kornbluh expresses how a society only can flourish under civic engagement and being able to express ourselves, and social media is helping us do that. It is helping the younger generation prepare for the civic role that they will undergo (Kornbluh 2). Social media helps play a major role in participating in political movements and bringing awareness to topics (Kornbluh 3). This all is done by the younger generation and would not be possible without them. So, while it is easy to look at the negative parts of social media and how it effects the younger generation, it also brings great awareness to real life problems in our world. This last article I wanted to go over dealing with this research question has to do with the pandemic. The article “Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries” by Abu Elnasr E. Sobaih, Ahmed M. Hasanein and Ahmed E. Abu Elnasr briefly talks about communication with social media in higher education systems. Education systems had to switch from in person learning and communication to online learning, which was a struggle for everyone. Throughout the time that this took place, results showed that social media had a positive effect on students dealing with this (Sobaih 1). Students used social media to build a community and help support each other through this rough time. Through these results, proper usage of social media can be shown as a positive result for a new era of learning (Sobaih 1). This is just one more reason why social media can help us improve our future.

After answering my research questions, it has become clear to me that while social media does have negative aspects, the positive aspects outweigh them. Between the articles and my own research, I have enough evidence to prove that social media does effect communication, but in a more positive way. The way we act and present ourselves is heavily influenced by social media and communication between generations are different and can be seen that way. It is important to note the accomplishments we have made as a society with social media and the media in general. It has helped connect families, provide support groups, and provide entertainment in desperate times. Our communication has changed because of social media but has changed and helped us for the better in the long run. Keeping social media a positive place and staying away from the toxic people on it will only help us grow and learn new things about ourselves.

Works Cited

Boyd, Clark. “A Guide to Using Social Media in the Workplace in 2021.”  The Blueprint , The Blueprint, 13 May 2020,

D, Valdez, et al. “Social Media Insights Into US Mental Health During the Covid-19 Pandemic: Longitudinal Analysis of Twitter Data.”  Journal of Medical Internet Research  , vol. 22, no. 12, 14 Dec. 2020, pp. 1438–8871. vid=8&sid=ff59b04c-b868-44cd-b864-4538e112a2ea%40sessionmgr103&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=33284783&db=mnh

J, Nesi. “The Impact of Social Media on Youth Health: Challenges and Opportunities.”  North Carolina Medical Journal , vol. 81, no. 2, 2020, pp. 116–121.

Gee, James Paul. “What is literacy.”  Negotiating academic literacies: Teaching and learning  across languages and cultures  (1998): 51-59.

Hanke, Stacey. “How Social Media Affects Our Ability to Communicate.”  Thrive Global , 13  Sept. 2018,

Kornbluh, Mariah Elsa. “Building Bridges.”  Youth & Society , vol. 51, no. 8, 2017, pp. 1104–1126., doi:10.1177/0044118×17723656.

Retchin, Sarah, et al. “The Impact of Social Media Use on Social Skills.”  New York Behavioral Health , 1 Dec. 2020,

Sobaih, Abu Elnasr E., et al. “Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries.”  MDPI , Multidisciplinary Digital Publishing Institute, 12 Aug. 2020,

Tayeb, Seyed Mohammad, et al. “The Role of Information Systems in Communication through Social Media.”  International Journal of Data and Network Science , vol. 3, no. 3, 2019, pp. 245–268., doi:10.5267/j.ijdns.2019.2.002.

Valsesia, Francesca, et al. “The Positive Effect of Not Following Others on Social Media .”  Journal of Marketing Research  , vol. 57, no. 6, Dec. 2020, pp. 1152–1168.

Understanding Literacy in Our Lives by Lindsey Matier is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

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Impact of Social Media on Society Essay

In the recent years, social networking and social media have become important topics. Any site that enhances social interaction including MySpace, face book and twitter is considered a social media (O’Keeffe & Pearson, 2011). Other virtual words and gaming sites including Second Life, Club Penguin, Sims, You tube and blogs also offer opportunities for social communication and entertainment (O’Keeffe & Pearson, 2011).

The revolution of social media enhances good relationships and contacts, advanced communication processes and improves social individuals’ activities. New social media has actually become a bridge that connects cyber space and real social life closer (Eltantawy & Wiest, 2011). Social media has also enhanced the possibility of creating a ‘smaller’ world which passes a lot of information within a short period.

Since it is a controversial topic, social media will continue being viewed positively and negatively. With increased use of social media, dependency is predictable. The value of transparency will also clash with the demands of security and privacy (Lampe, LaRosa, Steinfield & DeMaagd, 2011).

The continued use of social media will have a great impact to the society. First, social media will shrink the global neighborhood further (Lampe et al., 2011). It will in this case become a way to shortening physical distance and location through the information of relationships.

As people make and maintain virtual connections and work more globally, they will gain more appreciation of culture and diversity. For instance, the use of internet has had a number of positive impacts including increasing access to unlimited entertainment and information while facilitating production of new information and entertainment (Jue, Marr & Kassotakis, 2010).

Moreover, social media especially internet will become an important tool of mobilizing collective action and formation and execution of social movements worldwide (Eltantawy & Wiest, 2011). Similarly, most activists will use social media to organize demonstrations, public protests and consumer boycotts. New social media technologies especially blogs, social-networking sites and short messaging services (SMS) will successfully be used to implement social movements.

Additionally, social media will change governments by initiating effective communication between government officials, policy makers and the constituents (Lampe et al., 2011). For governments that will want to serve the needs of their people, social media will provide a channel to have their voices heard.

Elected official and government representatives will no longer have excuses of not understanding or getting to know the desires of those people they represent. Social media will also support social and political movements by giving policy makers opportunities for symbolic identification, political expression and information exchange (Eltantawy & Wiest, 2011).

New media technologies will also be more enlisted as helpful learning tools in most disciplines including sciences, arts, language and math. Similarly, social media will be used as a tool of fighting out crime in the society. Considering that social media is all about sharing information, social media tools will help in developing a collaborative mind set of fighting crime and other ills in the society. Social media will also be used to boost the fitness of health care.

Social media will have a great impact for the training of medical professionals and other operation efficiencies (Jue, Marr & Kassotakis, 2010). Moreover, the opportunities for partnership among experts within a bigger social network will improve the identification of cure and preventive measures of some illnesses. Curricula developers will also improvise new subjects related to social media including digital communication to accommodate the expected changes of communication in the society.

On the other hand, due to limited regulations and susceptibility to the peer pressure, social media may also be detrimental to the society. It is for instance speculated that there will be expression of offline behaviors including sexual experimentation, bullying and clique forming which may have negative impacts on the children’s physical and psychological health (Jue et al., 2010).

There is also great fear that children and young people will spend most of their time playing online games or surfing the internet instead of exercising or socializing with their peers. Moreover, social media may also lead to sleep disorders and addiction of internet among children, adolescents and the youths (O’Keeffee & Pearson, 2011).

Actually, some children today have been reported to have developed repetitive strain injuries from using video game controls and computer keyboards that affect their nerves, muscles, tendons, cartilage, ligaments and spinal disks.

Although we cannot foretell the future with certainty, most organizations worldwide have in fact began to integrate social media into everything they do hence changing the way big and small organizations accomplish their objectives. It is anticipated that in the next ten years, social media will yield a significant transformational impact.

We will also see a continuous launch of new forms of social media technologies. The collaborative nature and availability of technical and open source software will in this case improve the changing needs of users even more. At one point in time, individuals and organizations will also demand that their social tools be smart and simple.

Eltantawy, N. & Wiest, J. (2011). Social Media in the Egyptian Revolution: Reconsidering Resource Mobilization Theory. International Journal of Communication , 5, 1207–1224.

Jue, A., Alcalde, J. & Kassotakis, M. (2010). Social Media at Work: How Networking Tools Propel Organizational Performance . USA: Jossy-Bass.

Lampe, C., LaRose, R., Steifield, C. & DeMaagd, K. (2011). Inherent Barriers to the Use of Social Media for Public Policy Informatics. The Innovation Journal: The Public Sector Innovation Journal, 16, 1-17.

O’Keeffe, G. & Pearson, K. (2011). Clinical Report-The Impact of Social Media on Children, Adolescents, and Families. Journal of American Academy of Pediatrics , 12, 800-804.

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IvyPanda. (2023, November 2). Impact of Social Media on Society.

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IvyPanda . (2023) 'Impact of Social Media on Society'. 2 November.

IvyPanda . 2023. "Impact of Social Media on Society." November 2, 2023.

1. IvyPanda . "Impact of Social Media on Society." November 2, 2023.


IvyPanda . "Impact of Social Media on Society." November 2, 2023.

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The Importance Of Social Media In Our Daily Lives

The Importance Of Social Media In Our Daily Lives

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Imagine a world where there’s no internet or social media platforms.

You have no idea what’s happening in the next country, much less on the other side of the globe. If a beloved family member or friend decides to immigrate to another country, chances are that will be the last you see or hear of them. The city, or village, you’re living in, is all you knew, and all you’ll ever know for the rest of your life… unless you decided to travel into the world of the unknown.

That sounds absurd, doesn’t it? That was the way people lived their lives before the invention of the internet and social media platforms.

The Introduction Of Social Media Into Our Lives

With the emergence of social media , it’s become easier than ever to catch up on the events happening, not just around your country, but all over the globe. People in Egypt are up to date with everything going on in the U.S presidential elections, and everyone in South Korea is aware of the breathtaking nature found in southern Africa.

Individuals all over the globe share their travel experiences, reviews of their favorite restaurants and bars, and the can’t-miss touristic sites anywhere, at any time. And just because your relative or friend traveled, that doesn’t mean, that’s the end of your relationship. You still have daily chats with them in high-quality video calls, so you don’t miss a single thing going on in their lives. Social media has definitely made the whole world a smaller and warm city.

Importance of Social Media In Our Daily Lives

In this digital age, we find that social media has great importance in everything, literally. No matter if it’s personal life or professional work, social media platforms have become an integral part of how we operate.

1. Catching Up With News and Important Events All Over the World

With the advancement of technology and social media platforms, the delivery of news has adapted big time. Long gone are the age of big newspapers and printed magazines, everything is becoming more and more digital. While some of them are still printed, the vast majority of people get everything they need from the internet now.

2. Socializing with Family and Friends

Social media has made it easier than ever to be in contact with your family , relatives, and friends. You can create an event to gather the people you love or share with them your small and big achievements. You have countless opportunities to meet new friends online and maybe even meet them in person later, opportunities you would have never gotten otherwise. Some people even meet the love of their life through social media!

3. Building a Professional Network

Building and expanding your professional network has also become much easier through social media. You can have long discussions about careers, business ideas , topics, and potential opportunities.

4. Online Marketing and Sales

No modern business is complete without its online Marketing and Sales department. In fact, it’s one of the most important channels to present your business and maintain your persona, one that will affect your credibility in front of clients and customers if not well-maintained.

This is where social media comes in. According to Social Media Daily , the fastest way to connect business with customers (or potential customers) is through social media marketing. Businesses should ensure to keep their brand-awareness, through a solid base of online reach that will boost statistics. Thus, creating a fan base, which eventually increases traffic and conversion.

5. Testing Out The Market and Consumer Behavior

Many companies understand the golden opportunity that social media presents in getting to test the market and analyze their behavior. In fact, this is the future of business that business intelligence companies are mining. By collecting the data of the current market and analyzing it, you can predict almost everything coming your way in the future, and plan out the best way to exploit it in yours.

6. Group Projects Communication for Students

Students no longer have to put their projects on hold until their next meeting. They can communicate, divide the workload and follow up with each other through the platforms.

7. Projects Management

There are many social media platform that makes project management easier than ever, giving full reports and documentation of every step, every task, and every detail of each member on the project. Many platforms, even provide you with help in planning out every aspect of your strategy before starting with the execution.

8. Team Building and Communication

Many people feel more comfortable behind the screens of phones and laptops. Social media has made it easier for such introverts to connect faster and more comfortable with their teams, providing an opportunity for workmates to get to know each other personally better.

9. Following New Trends & Discoveries

Social media has opened the doors for every new trend to be global, and for every great discovery to boom all over the screens every country, city, village, street, house, and room in the world.

10. Every Form Of Entertainment

You can never miss out on any form of entertainment, thanks to all of the news, videos, pages, apps, and subscription channels you follow on social media.

A Big Universe At Your Fingertips

The invention of social media platforms has changed the life of the whole planet. Not only the planet, but you can also experience the events happening in space the moment they’re happening -all from the safety and comfort of your house. It has definitely made our lives and communications easier and opened every sort of opportunity to grow, innovate and dream for the future.

How do you think the future of social media will be like? Let us know in the comments section below.

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Essay on Influence of Social Media

Students are often asked to write an essay on Influence of Social Media in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Influence of Social Media


Social media, a powerful tool in the modern world, affects our lives in many ways. It influences how we communicate, share information, and even shape our opinions.

Impact on Communication

Social media has revolutionized communication. It allows us to connect with people around the world, share ideas, and express ourselves freely.

Information Sharing

It has become a major source of news and information. However, it can also spread misinformation, so it’s important to verify information before believing it.

Shaping Opinions

Social media can shape our opinions. We often see posts that align with our views, which can strengthen our beliefs.

In conclusion, social media’s influence is vast and complex. It’s a tool that can be used for both good and bad. It’s important to use it responsibly.

250 Words Essay on Influence of Social Media

The ubiquity of social media.

In the digital age, social media platforms have become an integral part of our daily lives. They have transformed the way we communicate, share information, and perceive the world around us.

The Power of Connectivity

Social media’s most significant influence lies in its capacity to connect people across the globe. It has made it possible for users to interact with people they would otherwise never meet, broadening cultural understanding and fostering global connections.

Information Dissemination and Awareness

Social media has also revolutionized the spread of information. It has become a platform for raising awareness about social issues, initiating movements, and even influencing political discourse. However, this power also has its drawbacks, as misinformation and fake news can spread rapidly, leading to harmful consequences.

Impact on Mental Health

The influence of social media on mental health is another critical consideration. On one hand, it provides a sense of community and belonging. On the other hand, it can also contribute to feelings of inadequacy and depression, fueled by the constant comparison with others’ seemingly perfect lives.

The Double-Edged Sword

In conclusion, the influence of social media is a double-edged sword. It can connect, inform, and empower, but it can also mislead, isolate, and harm. As users, it is incumbent upon us to use these platforms responsibly, being mindful of their potential impacts on our lives and society at large.

500 Words Essay on Influence of Social Media

Social media has become an integral part of modern society. It has revolutionized the way we communicate, share information, and even form our perceptions of the world around us. The influence of social media is so profound that it is reshaping our social, political, and cultural landscapes.

The Social Impact of Social Media

The advent of social media platforms has significantly altered our social interactions. It has made it possible for us to connect with people across the globe, breaking down geographical barriers. However, it has also raised concerns about the quality of these interactions. The virtual nature of these platforms can lead to a lack of genuine human connection, contributing to feelings of isolation and loneliness.

Moreover, social media has changed the way we perceive ourselves and others. The constant exposure to carefully curated lives can lead to negative self-comparisons and impact our mental health. Yet, it also serves as a platform for self-expression and identity formation, particularly among the younger generation.

The Political Influence of Social Media

Social media’s influence extends to the political sphere as well, reshaping political discourse and participation. It has democratized information, making it easier for individuals to engage in political discussions, voice their opinions, and mobilize for causes they believe in.

However, the same platforms can also be used to spread misinformation and propaganda, which can influence public opinion and undermine democratic processes. The recent instances of election interference and the proliferation of fake news highlight the potential dangers of political discourse on social media.

The Cultural Influence of Social Media

Culturally, social media has led to the globalization of trends and ideas. It has provided a platform for cultural exchange, allowing us to learn about and appreciate diverse cultures. However, it can also lead to cultural homogenization, as global trends often overshadow local cultures and traditions.

Moreover, social media has given rise to a new form of celebrity culture, with influencers gaining significant cultural capital. This shift in cultural values and norms has profound implications for society, affecting everything from consumer behavior to youth aspirations.

In conclusion, social media’s influence is far-reaching, affecting various aspects of our lives. While it offers numerous benefits, such as enhanced connectivity and access to information, it also presents challenges, including the spread of misinformation and potential harm to mental health. As we continue to navigate the digital age, it is crucial to critically engage with these platforms and understand their broader societal implications.

Understanding the influence of social media is not just about recognizing its impact on our individual lives, but also about acknowledging its role in shaping our collective social, political, and cultural realities. As digital citizens, we must strive to use these platforms responsibly, while also advocating for policies and practices that safeguard our societies against their potential harms.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

  • Essay on Impact of Social Media on Youth
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Gen Alpha won't know a world without social media and AI. Here are 3 tips for parents raising kids in a digital world.

  • Generation Alpha will grow up with social media and AI at their fingertips. 
  • Parenting experts say parents should keep this generation off social media for as long as possible.
  • Parents should also focus on human relationships and set up boundaries. 

Insider Today

Generation Alpha — the kids born between 2010 and 2024 — is the first not to know a world without AI or social media.

The oldest members of this group are currently 14, and the youngest are about to be born. According to The American Academy of Child and Adolescent Psychiatry, children in this generation already spend four to six hours a day watching screens — and most aren't even teenagers yet.

Meanwhile, social media companies , like TikTok, have been in the hot seat regarding their negative effects on youth — from mental health to sexual exploitation.

Business Insider spoke with two parenting experts about how to best raise Gen Alpha and safeguard them from the possible dangers of this increasingly digital world.

1. Keep children away from social media as long as possible

Ellen Galinsky, a lifelong expert in family-related studies and author of her latest book, "The Breakthrough Years: A New Scientific Framework for Raising Thriving Teens," told BI the longer you can hold off little kids from the digital world , the better.

"They're learning who they are, and how to explore, and how to move out into the world," Galinsky said. "Making sure that they have a balanced life, I think, is really important."

Although experts don't agree on the exact age kids should be allowed on social media, according to the US Surgeon General's 2023 advisory , kids between 12 and 15 years old who spend three or more hours a day on social media double their chances of developing depression or anxiety.

Galinsky said social media is not all bad, but some parts can be difficult for young people.

"A researcher found that when kids used social media in passive ways — that is, they just scrolled and looked at what everyone else was doing — that was more harmful than being active in posting," Galinsky said, adding that the issue of algorithms can take young ones down a dark hole fast.

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But keeping them offline forever is unrealistic, so if you end up with a child who eventually loves social media, turn it into something they can create, she advised.

"Have them create videos, have them write," Galinsky said. "Turn the interest into something where they're active, not passive."

2. Set up social media rules with your children

Galinsky said parents should let children get involved in developing a plan for their social media use . She said parents should tell their children that they need a balanced life where they are allowed some time on social media but also need time outside and with friends. Parents can ask their children directly: "What ideas do you have for what your limits should be?"

For example, if they spend two hours outside playing with friends, they can have 30 minutes on social media.

Galinsky said parents and kids should create 10 boundaries together, write them down, and negotiate a solution.

"They're going to be much more likely to follow rules if you've gone through this process," Galinsky said. "It's not going to be a battle."

3. Emphasize the importance of real-life relationships

Eliza Filby, a generations expert and historian, told BI it's imperative to help children navigate a difficult world in the age of artificial intelligence .

"How can we teach them to be human? Let's build their emotional intelligence by letting them fail, by letting them emote, by letting them understand their feelings better, by creating a calmer environment," Filby said.

She added that this generation will grow up with deepfakes , so it's never been more important to "create a real separation between who you are online" and who you are in the real world.

Having honest conversations with children about reality versus online presence will help them better understand the difference. Creating this distinction will strengthen Gen Alpha's real-life relationships.

"That's the goal," Filby said, "to have open conversations."

Watch: Tinder is 'obsessively' thinking about how to reach Gen Z, says CMO Melissa Hobley

essay on importance of social media in our life

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  1. Social Media Essay

    essay on importance of social media in our life

  2. Social Media essay in english || Essay writing on Social Media

    essay on importance of social media in our life

  3. Importance of Social Media

    essay on importance of social media in our life

  4. Impact of social media essay in English

    essay on importance of social media in our life

  5. Paragraph on Social Media 100, 150, 200, 250 to 300 Words for Kids

    essay on importance of social media in our life

  6. Social media benefits essay

    essay on importance of social media in our life


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    In conclusion, social media has a significant impact on our lives. It connects us, educates us, and entertains us. 250 Words Essay on Importance of Social Media The Ubiquity of Social Media. Social media has become an integral part of our lives, permeating our daily routines, work, and leisure.

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    500 Words Essay on Role of Social Media Introduction. In the contemporary world, social media has become an integral part of our lives. It has transformed the way we communicate, interact, and perceive the world around us. This essay explores the role of social media, focusing on its impact on personal relationships, public discourse, and business.

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